Santa Cruz de la Sierra,
It is a great pleasure, for me, to introduce our first
business plan for the Red AD Venir TV Networks and Media
Center. This plan describes our projects in 2010 and 2011.
In these years Red AD Venir will face, in my opinion, the
greatest challenge since the opening of the broadcasting network in 2002. Our TV Station will move
operations to a new level, thanks to the changes of the last years.
In 2002 we began, with a few people, to broadcast a Christian Adventist message with mass
media communication to the Spanish speaking world. In the last 7 years we improved our services,
so that we now cover the most populous regions of Bolivia with antennas. And in most Latin
American countries our viewers can reach our message via cable, airwave, and internet. Further,
with the support of Gospel Ministries International, we transmit the TV channel with satellites
covering the Americas and Europe.
In 2002, we started broadcasting one TV Channel in Spanish. In 2009, after years of
planning, additional TV Channels were opened in more languages. We are now up-linking TV
Channels in English, Portuguese and French. This growth has created a great need for expanded
facilities to continue producing quality programs and, most importantly, to create a Media Center to
support the four languages in which TV Channels are broadcast. In 2010 we plan to move our
current TV station operations to new premises. And during 2011, we plan to make fully operative, a
well equipped media center (in South America) to support programming and broadcasting in at
least 4 languages.
In the hope of the soon coming of Jesus, we want to continue using the expanded facilities to
reach the Spanish speaking world, and by the end of 2010, the Media Center will assume more and
more coordination and support functions for TV Channels in other languages.
We know that great challenges confront us in the next 2 years. But as we hope in Christ, we
believe that God will use us to proclaim the three angels’ messages in the world. By His grace we
want to finish His work, until the very end of time.
Next year we want to develop and
international team for the cooperation and
support of the TV Stations in French, Portuguese, English and Spanish. I invite you to read this
Business Plan, and use it as a yardstick against which to measure our work in the following two
Who are we?
The Red ADvenir TV Network is part of a non profit Christian satellite communication
organization. Our signals are broadcast 24 hours a day and 365 days a year.
With God’s blessing, the ADvenir Network has been expanding in the proclamation of the gospel by
satellite, cable, and air signal throughout the Americas (North, Central and South), Europe and parts
of Africa, as well as by global coverage through Internet streaming.
Our mission is to broadcast the everlasting gospel in the context of the three angels’ messages
to the world through mass media communication.
Our vision is to be a lighthouse of God’s glory throughout the earth in these last days;
proclaiming the coming of Jesus Christ to the very end of time.
Red ADvenir’s daily broadcast covers the whole sphere of human life and aim at targeting
every age group. Our programs emphasize biblical and spiritual issues, but we also feature
programs to encourage peace and the improvement of human relationships. Our goal is to meet the
spiritual needs of our viewers and to prepare them for the second coming of Jesus Christ.
Our “Return on Investment”
Our “return on investment” is different to other television stations. We are a non- profit
organization and are financed only by donations. We therefore, see our “return on investment” in
the hearts that are changed or established in the Truth. Regularly we receive testimonies from our
viewers. These testimonies move our hearts and we see in these the most important indicator of
Also, the Internet shows our channel’s impact. In the first five months of this year we have
had a 28% increase in the hits to our homepage. The average per month is over 26,000 hits. Over
50% of the hits stem from Colombia, United States, and Venezuela.
Our main projects to be developed during this period are the following:
1. Migration of Facilities and Expansion
This project aims primarily at moving our television studios from the city to the country side
of Santa Cruz, Bolivia. The second phase of the project includes increasing the quality of our
television programming, by fitting a newly built studio with high technology. It will also serve as a
center to support TV Channels in various languages of the Americas. During this time, we also plan
to carry out related projects, which are also described in the document.
With this expansion, our studios will have an improved quality and quantity of production.
The technical equipment of higher quality will allow us to produce new evangelistic series for
international speakers such as Walter Veith and David Gates and also to support programs for other
networks being up-linked from Bolivia (currently Portuguese, English and French networks).
The costs for this first phase of the project (migration) are estimated at US$ 1,005,525. The
second phase (expansion) is estimated at US$ 681,321. Costs of other related projects are set at US$
520,837. These include: a Primary School, a Sanitarium and a Hangar. All these buildings are for
operations in related ministries. Total Estimated Costs are (for the three Projects together inclusive
incidentals) of: US$ 2,207,683.
The migration of our facilities started August, 2009, and its completion is planned by July,
2010. The completion of the expansion project is planned by June, 2011, and the completion of
related projects is planned by December, 2011.
2. Antennas Project in Bolivia
The Network Red ADvenir desires to increase its coverage in the Spanish speaking world.
There is a great demand for us to install more antennas. Our head-quarters are in Bolivia, and a
great part of our expenditures for antennas currently supports this area.
Currently, we are broadcasting with antennas to the most important cities in Bolivia, and also
to a few smaller cities. With the amount of US$ 695,720 we desire to reach seventeen cities in
Bolivia with either new antennas or more powerful ones.
Red ADvenir is a non-profit organization sustained only by donations. We believe that as a
Satellite TV Network our operations’ costs are the cheapest across the Americas and possibly across
Our staff includes fifty-four members (as of June, 2009). The workforce is distributed as follows: 19
employees, and 25 volunteers.
Details of monthly expenses: Red AD Venir has spent an average of US $ 66,746 monthly during
2008. The biggest expense is for satellite
fees. These are covered directly by
Gospel Ministries International.
(US$) 2008 Monthly average:
Table of Contents
2. Red ADvenir
Who are we?
Part of a Greater Organization
Evangelism and Red ADvenir
Gospel Ministries International (GMI) in Bolivia
The ADvenir Network Growth
3. Impact and Marketing Analysis
Testimonies of Changed Lives
Steps of Impact
3.4.2. Colombia, USA, Venezuela
3.4.3. Spain, Mexico, Argentina, Peru
3.4.4. Discussion on Global Distribution
3.4.5. Prayer Requests
3.4.6. Concluding Remarks on the Internet
4. Marketing Plan
Volunteers as Ambassadors for Red ADvenir
4.1.1. Red ADvenir and Youth Congresses
4.1.2. Volunteers and International Adventist (Youth Congresses)
4.1.3. Increase of Cooperation Among Former Volunteers
4.2.1. How to View Red ADvenir
4.2.2. Viewers´ Support
Development of a Marketing Initiative
5. Network Facilities: Migration and Expansion
Phase 1: Migration of Network Facilities
Phase 2: Expansion
5.4.1. Financial Overview
5.4.2. Estimated Completion Time
5.4.3. Cash Flow
Detailed Cost Analysis for the Television Project
5.5.1. Phase 1: Migration of Facilities
Building of Television Studio
Equipment Necessary for Migration
Dormitories for Volunteers
Furniture for Homes and Dormitories
5.5.2. Phase 2: Expansion
Technical Equipment (Second Phase)
6. Other Important Projects
Antennas Project in Bolivia
Expansion in Other Countries
Cooperation With Other Spanish Speaking Networks
7. Staff and Management Team
Our Key Personnel
7.1.2. Legal Representative
7.1.3. Personnel Management and Deputy Director
7.1.4. Head of Programming and Web Development
7.1.5. Head of Accounting
7.1.6. Evangelist and Pastoral Coordinator
What motivates one to work as a volunteer at Red AD Venir
7.2.1. Student Volunteers
7.2.2. Young Professionals
7.2.3. Older Professionals and Families
8. Summary of Financial History and Financial Facts
Detailed Discussion of Expenses
Allocation of Local Budgets
8.4.3. Overhead Expenses